A guide to the spectacular Feria de Jerez: When to go, what to see and do!

If you’re planning to visit Andalucia in May, there’s one event you absolutely cannot miss: the Feria de Jerez. On my adventure through this stunning region of Spain, I had the incredible opportunity to attend this lively festival in Jerez de la Frontera, and it was hands down one of the most unforgettable experiences of my journey. Let me take you through the magic of Feria de Jerez and why it’s a must-see.
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What is Feria de Jerez?
Feria de Jerez, also called Feria del Caballo (literally Horse Fair), is one of the most iconic festivals in southern Spain. It’s a celebration of Jerez’s deep-rooted culture, history, and traditions. Every year in early May, this festival draws locals and visitors alike for a week filled with flamenco music, dancing, thrilling carnival rides, beautiful horses, and, of course, plenty of sherry. Imagine a vibrant mix of tradition, history, and party vibes all wrapped up in one grand event.

The History of Feria de Jerez
Feria de Jerez has been celebrated since 1281, making it one of Spain’s oldest and most cherished festivals. Originally, it was a cattle fair, where merchants and farmers came together to sell their livestock. Over time, the fair evolved, adding elements of music, dancing, and horse parades, becoming the lively spectacle it is today. The fair has stayed true to its roots, celebrating the region’s agricultural and equestrian culture, but now it’s also a huge cultural event that celebrates everything Andalusian, from the wine to the people.

Where Does Feria de Jerez Take Place?
The Feria de Jerez happens in Parque González Hontoria in Jerez de la Frontera, a beautiful city in the province of Cádiz, in the heart of Andalusia. Famous for its centuries-old sherry production, flamenco, and Andalusian horses, Jerez has a unique charm that makes it one of the most beautiful places in southern Spain and a perfect stop on any Andalucia road trip.

Why Is Jerez de la Frontera Famous?
Jerez de la Frontera is internationally renowned for three things: sherry, flamenco, and horses. The city is the birthplace of the famous fortified wine, and many of the world’s best sherry bodegas are located here, where you can taste a variety of fine wines. It’s also the cradle of flamenco, with soulful rhythms and passionate performances filling the air throughout the city. Additionally, Jerez is home to some of the most beautiful Andalusian horses, a symbol of elegance and tradition, which are proudly showcased during the Feria.
When Does Feria de Jerez Happen?
The Feria de Jerez takes place every year in the first or second week of May. The dates vary slightly, but it generally lasts for a full week, beginning on Saturday night with the ‘Alumbrado’, or the lighting ceremony. This marks the official start of the Feria, and the city is transformed into a sea of lights and excitement. The festival runs until the following Saturday, ending with the same grand finale of lights and celebrations.

What to See and Do at Feria de Jerez?
There’s so much to take in at Feria de Jerez that it can be hard to know where to start. Here are some of the top highlights:
The Portada (Entrance Gate): The Feria is entered though the impressive Portada, a 40-meter high and 50-meter wide entrance covered with around 60,000 lights. It’s a jaw-dropping sight and makes you feel like you’ve stepped into a world of endless celebration.

Recinto – The Feria Village: As you walk through the fairgrounds, you’ll find yourself in the Recinto, a temporary village made up of streets lined with casetas (small private tents that serve as small restaurants and bars). These casetas are where the true Andalusian spirit comes alive. Inside, you can enjoy delicious local food, sip on sherry, and watch flamenco performances all night long.
Calle de Infierno (Hell Street): If you’re in the mood for some thrill, head over to Calle de Infierno, the carnival area of the Feria. It’s filled with roller coasters, bumper cars, ghost trains, and water rides, making it the perfect spot for some fun, family-friendly excitement.

Alumbrado – The Lighting Ceremony: One of the most magical moments of the Feria is the Alumbrado, the grand lighting ceremony that kicks off the event at midnight on Saturday night. The entire fairground is illuminated with thousands of lights, creating an atmosphere of pure wonder and joy.
Paseo de Caballos y Enganches – Horse and Carriage Parade: This daily tradition is one of the highlights of the Feria. From noon until 8 p.m., you’ll witness the elegance of Andalusian horses and horse-drawn carriages parading through the fairgrounds, showcasing the region’s deep connection with equestrian culture.

Bullfights (Corrida): If you’re looking for a taste of Spanish tradition, be sure to attend one of the bullfights that take place every day during the Feria. While bullfighting is a controversial tradition, it remains an integral part of Spain’s cultural heritage and can be a dramatic and intense experience for those who choose to attend.
Who Can Attend Feria de Jerez?
Unlike the exclusive Feria de Abril in Seville, which requires an invitation to enter many of the private casetas, Feria de Jerez is open to the public. It’s a vibrant and welcoming event where everyone can join in the fun, enjoy the music, and experience the magic of Jerez. The streets and fairgrounds are bustling with energy, making it the perfect place to connect with locals and immerse yourself in the Andalusian way of life.


What to Do in Feria de Jerez
During the Feria, be sure to:
- Attend the Alumbrado: Arrive early to witness the spectacular lighting ceremony at Saturday midnight marking the Fair’s beginning.
- Watch the Paseo de Caballos y Enganches: Spend some time admiring the beauty and grace of the Andalusian horses and horse-drawn carriages that happen from noon until 8 p.m. every day during the fair.
- Enjoy the Casetas: Step into the casetas, where you’ll experience flamenco, local delicacies, and an endless flow of sherry. Don’t forget to try a Rebujito—a refreshing mix of Manzanilla sherry and lemonade.

- Admire the Fashion: During the Feria, Jerez women wear their traditional flamenco dresses (trajes de flamenco, also called trajes de gitanas), adorned with colorful flowers, shawls, and jewelry. The elegance and style are a feast for the eyes.


When is Feria de Jerez in 2025?
The next Feria de Jerezis set for May 17-24, 2025.
Where is Jerez de la Frontera?
Jerez de la Frontera is located in the province of Cádiz, in the southern part of Spain. It’s easily accessible by car if you’re on an Andalucia road trip. The city sits about an hour away from Seville and is a gateway to the Costa de la Luz, known for its beautiful beaches.
How to Get to Jerez de la Frontera
The nearest airports to Jerez de la Frontera are:
- Jerez Airport (XRY): Located just a few kilometers from the city, this airport has flights from several European cities, especially in the summer months. Check out rental cars at Jerez Airport if you wish to explore more of Andalucia on a road trip.
- Seville Airport (SVQ): About an hour’s drive away, this is another great option if you’re flying into Andalusia for your road trip. Check out affordable rental cars at Seville Airport.
- Gibraltar Airport (GIB): About a 1.5-hour drive, this airport is another potential option for travelers. Check out rental cars at Gibraltar Airport.
Where to Stay in Jerez de la Frontera
Hotel Palacio Garvey is an excellent blend of charm and comfort. This former 19th-century mansion combines historical elegance with modern amenities. It’s centrally located, so you’re just a short walk from the main attractions, including the Alcázar and Jerez Cathedral, making it a great base for exploring the city during your Feria visit.
Why You Should Attend Feria de Jerez
Visiting Feria de Jerez is an experience that will fill your heart with joy and your senses with unforgettable memories. Whether you’re wandering through the lively streets of the Recinto, watching the breathtaking horse parade, or sipping on a chilled glass of sherry, you’ll feel like you’ve stepped into the beating heart of Andalusia.
If you’re planning a road trip through Andalucia in May, make sure you time your visit to include Feria de Jerez. It’s the perfect way to experience the region’s rich traditions, hospitality, and celebration of life. Trust me, it’s an experience you’ll never forget.
So pack your bags, hit the road, and get ready to experience Feria de Jerez for yourself!
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